![]() I think what NOTO is doing is really supporting our communities because we are also a part of that community, as a queer, first-generation, womxn founder. Highlighting, collaborating, and celebrating BIPOC folx and Queer and Trans folxs is at the heart of it all while also giving back to ongoing charities on a monthly basis. Celebrating what it means to be Other and showing that radical self-care is the first thing we can do to be better for the rest of the world. I believe NOTO is making a difference by putting those who are generally marginalized at the front. How are you making a difference and pushing your industry forward? ![]() I feel really solid about all this right now. And really building a team that was here for all of the ups and downs that may occur. Tightening up so much on our back end to help us feel really secure. It helped me lock things in, really look at what I was focusing on, where we were pushing things, and maybe where we wanted to pull back on things. How did you #FindNewRoads + switch gears towards your new version of success? What expensive prices to pay!Ģ020 presented everybody around the globe with new, unprecedented challenges. What career mistake has given you the biggest lesson? I realized that I didn’t want things to be that way anymore and had to let the fear of the unknown move to the back burner. I had a couple of employees at the time, but I was not present. ![]() It was a scary leap, but I knew that if I didn’t do it, my business would go nowhere. About two and a half years after starting NOTO, I finally took the leap to step back from my extremely busy professional makeup career. I would say taking the leap to do NOTO full-time. What’s the most pivotal risk you’ve taken, and how did it change your path? I think that’s what I learned from an early age and brought that into all of my work as an adult.Įntrepreneurship is all about taking calculated risks. Hard work and a good work ethic became my escape, and I sunk into it all. I think, at one point in my life, I was working three jobs plus starting to build my portfolio as a makeup artist on the side. These jobs taught me to be on time, learn the rules, and do a good job or get fired. I worked for minimum wage for a long time at thrift stores, the mall, etc. I moved out of my house pretty early on as well, so making money was not only something for me to do but something I had to do. When I was a kid, I had to start working pretty early on. How did you make your first dollar and what did that job teach you that still applies today? By merging her passion for skincare and self-love and her desire to create a safe space within self-care for marginalized individuals, NOTO Botanics came to fruition.Īhead, Noto takes us on her entrepreneurial journey from earning minimum wage at thrift stores to running a beauty brand that’s challenging outdated facets of the industry. Working as a professional makeup artist, she knew that she was destined to do more. The founder of NOTO Botanics, a sustainable and ethical skincare and beauty brand, believes that self-care is a radical tool for resilience-and we agree.įrom a young age, Noto has cultivated a strong work ethic. Gloria Noto is changing what self-care looks like, starting by making it accessible to everyone.
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